AI agents that run your funnel, from ad click to retention
Meta and Google ad clicks in; qualified leads, bookings and repeat customers out. Agents answer, qualify, follow up, support and hand off on WhatsApp, Instagram, Telegram and LINE, connected to your own data — not a workflow to build, live in days. Run them yourself, or have the deployment team run them.
Horizon Holidays
online · AI agent
Today, 2:04 AM
Ad click → qualified → paid → supported → retained
Brands running conversations on the platform.
Includes brands whose franchisees, agents or channel partners use ZapUp.
One funnel, message by message
Pick a stage. The screen replays a real exchange the way the agent runs it.
Meta ad → WhatsApp
The ad click lands in a conversation, not a form
- Click-to-WhatsApp ad opens straight into the agent, campaign captured
- Qualifies dates, group size and budget in the first three messages
- Books the call or sends the quote — no rep involved yet
Horizon Holidays
online · AI agent
Today, 2:04 AM
Lead qualified · quote sent · tagged 'Bali-Dec'
Built for high inbound load
The same platform, a different funnel for every business
D2C brands can
answer every product, size and delivery question from the catalog, recover abandoned carts and take the order in chat.
How it runs for d2c & e-commerce →Ad click or DM
Meta · Instagram
Answer objections
Size, delivery, returns
Catalog & stock
Shopify
Cart nudge
Opted-in template
Order placed
Payment in chat
Ad click or DM
Meta · Instagram
Answer objections
Size, delivery, returns
Catalog & stock
Shopify
Cart nudge
Opted-in template
Order placed
Payment in chat
Meta Business Partner
Official WhatsApp Business API and Instagram Messaging API access.
ISO 27001 & 9001
Certified information security and quality management.
5M+
Conversations handled on the platform every month.
Connected to the systems that hold your data
HubSpot
CRM
Salesforce
CRM
Zoho CRM
CRM
Shopify
Commerce
WhatsApp Catalog
Native
WhatsApp Payments
Native
Razorpay
Payments
Google Sheets
Data
Zapier
Automation
Webhooks
Automation
REST API
Automation
Define agents, orchestrate flows, test on real conversations
Agents are defined in plain language — job, tone, sources, limits. The visual builder handles triggers, lookups, actions and handoff around them, with guardrails and approvals where the stakes are high.
Prompt-defined agents
Describe the agent's job, tone, sources and limits in plain language; the builder handles orchestration around it.
Guardrails and approvals
Source restrictions, confidence thresholds, blocked topics and human-in-the-loop approvals for sensitive actions.
Test with real conversations
Replay past conversations against a draft agent before release, and keep change history for every version.
Trigger
Message · event · webhook
Agent step
Prompt-defined
Lookup
Connected source
Action
CRM · payment · calendar
Approval or handoff
Human in the loop
Trigger
Message · event · webhook
Agent step
Prompt-defined
Lookup
Connected source
Action
CRM · payment · calendar
Approval or handoff
Human in the loop
A workflow to buildA funnel that's ready to go live
General-purpose automation canvases can build a messaging funnel — if a technical team wires every node, hosts it and keeps it running. ZapUp is the funnel those teams would build, already built: ads to qualification to conversion to retention, connected to your data, live in days.
Build it yourself on n8n, Make or code
- Wire the WhatsApp, Instagram, Telegram and LINE nodes
- Prompt and chain a generic LLM node, add retries
- Implement opt-in, template approval and quality-rating checks
- Connect the CRM, store, booking system and catalog
- Build an inbox for human handoff
- Log outcomes, build the dashboard
- Host it, monitor it, fix it when the API changes
Then maintain all of it. The right choice when automation is the team's job.
ZapUp vs building it on n8n →Already built on ZapUp · a standard funnel, live in days
- Day 1
Channels and ad entry points connected
WhatsApp, Instagram, Telegram, LINE; Meta and Google click-to-chat ads land in the agent.
- Day 2
Your data connected
CRM, catalog, booking or order system, knowledge base — agents answer from them.
- Day 3
Agents scoped to your business
Qualification criteria, tone, guardrails, handoff rules, retention journeys.
- Day 4
Tested on real conversations
Past conversations replayed against the agents; approvals set.
- Day 5
Live
The funnel runs — ads to qualification to conversion to retention — and the dashboard reports it.
Custom system connections and multi-outlet rollouts run as a scoped pilot — see Managed Deployment.
Agents answer from your sources, not generic AI
Plug in the database, CRM, booking or order system, product catalog and knowledge base. Agents read from them at answer time, cite them, and write outcomes back.
Live, not copied
Availability, stock, status and prices are read when the customer asks — never a stale export.
Source-bound answers
If it is not in a connected source, the agent says so and hands off rather than guessing.
Write-back
Qualification fields, stages, bookings and orders land in the system of record automatically.
Database
Postgres, MySQL and more via API
CRM
HubSpot, Salesforce, Zoho
Booking / order system
Live availability and status
Product catalog
Shopify, WhatsApp Catalog
Knowledge base
Policies, FAQs, documents
AI agent
Answers, acts, writes back
- · Reads sources at answer time
- · Cites where an answer came from
- · Hands off when a source is missing
- · Updates stages, fields, bookings
Runs where you decide
One platform, three ways to run it. Every plan is deployed with the full funnel built — Meta and Google ad entry points, lead qualification, conversion, follow-ups and retention — on the same agents, inbox and analytics. The difference is who operates it day to day.
Teams with an owner for the channel
Self-managed
Build agents and flows in the visual builder, connect your data, launch and iterate on the platform yourself.
See plans →Companies that want it live without hiring for it
Managed Deployment
ZapUp's deployment team scopes, builds, trains, connects data and optimises monthly on the same platform every customer uses.
How it works →Multi-outlet, multi-brand, franchisors
Network
One rollout program, every outlet live with its own agent, central reporting and brand-voice control from a control plane.
For networks →| Self-managed | Managed Deployment | Network | |
|---|---|---|---|
| Who builds the funnel | Deployment team builds it; your team iterates in the visual builder | ZapUp deployment team, end to end | ZapUp deployment team, templated per outlet |
| Data connections | Self-serve integrations, API | Configured and tested for you | Central + per-outlet sources |
| Go-live | Same day for standard flows | 30-day pilot with defined metrics | Rollout program in waves |
| Optimisation | Your analytics, your changes | Monthly review and changes | Network-wide and per-outlet |
| Reporting | Workspace analytics | Deployment reports + SLA | Control plane, per-outlet and roll-up |
| Support | Standard / priority | Named deployment lead | Named lead + rollout program |
Measure outcomes, not messages
Analytics report what changed for the business — reply time, qualification, follow-up conversion, resolution and revenue by channel — and feed the monthly optimisation loop.
Reply time
Median time to first meaningful answer, by channel and hour.
Qualification rate
Share of enquiries scored and routed without a human.
Follow-up conversion
Outcomes attributed to a follow-up touch.
Resolved without a human
Support conversations closed by the agent alone.
Revenue per channel
Orders and bookings attributed to WhatsApp, Instagram, Telegram and LINE.
Quality rating
Per-number quality and messaging limits, watched continuously.
What unanswered enquiries cost
Enquiries answered and followed up
600
per month, that would otherwise go quiet
Revenue at stake
$72,000
per month · $864,000 a year
Estimate only — assumes 12% of inbound enquiries currently go unanswered or unfollowed.
5M+ conversations a month, across travel, D2C, education, healthcare, real estate and financial services
Deployment write-ups are shared on request, matched to your industry and volume. The demo runs on your own channel with a sample of your data.
Built for procurement, security and scale
Security & control
ISO 27001 processes, SSO, role-based access, PII redaction and audit logs across every workspace and channel.
Observability
Every conversation, agent decision and handoff is logged and queryable — with analytics on reply time, resolution and revenue by channel.
Deployment & rollout
Managed and Network tiers run pilots against defined metrics, then roll out in waves across outlets, brands and regions.
AI governance
Agents answer from approved sources, within guardrails, with human-in-the-loop approvals and tested against real conversations before release.
Frequently asked
What is ZapUp?+
A multi-tenant platform for agentic AI automation on messaging channels — WhatsApp Business API, Instagram DMs, Telegram and LINE — that runs the full funnel from Meta and Google ad clicks through lead qualification, conversion, follow-ups, support and retention, connected to your own data.
How is this different from a chatbot builder?+
Chatbot builders branch on keywords. ZapUp agents understand intent, answer from connected sources, take actions in your systems and hand off with context when they should. The flow builder is for orchestration and guardrails, not for scripting every reply.
Could this be built on n8n or Make instead?+
Yes, by a technical team wiring the channel nodes, an LLM node, compliance checks, data connections, an inbox and monitoring — then maintaining it. ZapUp is that funnel already built and run: ads to qualification to conversion to retention, live in days. See the comparison at /compare/n8n.
What data can the agents use?+
Databases, CRMs, booking and order systems, product catalogs and knowledge bases — connected through integrations, webhooks or the API. Agents answer from those sources and cite them.
What does a deployment include?+
Every plan is deployed with the full funnel built: Meta and Google ad entry points, lead qualification, conversion, follow-ups and retention conversations, connected to your data. Managed Deployment adds the deployment team operating and optimising it monthly, starting with a 30-day pilot against agreed metrics.
What is a Network deployment?+
A rollout across many outlets, branches or brands from one control plane: per-outlet agents and handoff, central reporting, brand-voice control and wave-based rollout.
How long does it take to connect our systems?+
Standard integrations connect in hours. Custom systems connect through the API or webhooks during the build phase, typically within the first two weeks of a managed deployment.
Which channels are supported?+
WhatsApp Business API, Instagram Messaging API, Telegram Bot API, LINE Messaging API and an embeddable web chat, all through official APIs as a Meta Business Partner.
Is it compliant with WhatsApp's rules?+
Yes. Marketing goes to opted-in contacts through Meta-approved templates, quality rating and messaging limits are monitored per number, and everything runs on the official Business API.