How Much Revenue Are Your Unanswered Instagram DMs Costing You?
Enter your real numbers and see the estimate, with every step of the arithmetic shown in plain sight.
Quick answer
This calculator estimates monthly and annual revenue lost to unanswered or slow-answered Instagram DMs, based on your message volume, current answer rate, average order value, and close rate — with the full calculation shown openly rather than hidden behind a black-box number.
What this calculator assumes
It applies your close rate only to DMs currently going unanswered — the ones already being answered aren't counted as “at risk”, since they're already converting at whatever rate they convert at today.
Why the methodology is shown in full
A calculator that hides its arithmetic behind a single impressive number reads as a sales trick. Every input here directly and visibly produces the output, so the estimate can be checked and adjusted rather than just trusted.
What changes once the answer rate goes up
Moving the “share you currently answer” slider toward 100% shows directly how much of the at-risk revenue is recoverable simply by replying to everything — which is the entire premise behind automating the reply.
Before you ask
How accurate is this revenue estimate?
It's a directional estimate based on the numbers you enter, not a guarantee — useful for sizing the problem, not for financial planning.
What counts as an “unanswered” DM?
Any message or comment that didn't get a reply, or got one too late for the customer to still be interested — captured here as the gap between your total volume and your current answer rate.
Can I get a detailed breakdown emailed to me?
Yes — starting a free trial includes a detailed PDF breakdown and a benchmark comparison for accounts your size.
Stop the number you just saw
ZapUp answers every DM instantly — see the recovered revenue for yourself.