Free Instagram Lead Capture Audit: 12 Checks in 2 Minutes
A self-audit that scores how well your account is actually set up to capture leads — with a specific fix for every check you miss.
Quick answer
This audit scores an Instagram account across 12 lead-capture checks — account type, message settings, bio clarity, response time, FAQ coverage, and follow-up sequences among them — producing a score out of 12 and a specific fix for every check that isn't yet in place.
12 checks
0/12 · Leaking leads0 / 12
Leaking leads
The basics aren't in place yet — start with account setup and response time.
What the 12 checks actually measure
The checks span three layers: whether the account is technically eligible for automation, whether the basics that drive engagement are in place (bio CTA, highlights, comment CTAs), and whether the back end (FAQ coverage, lead destination, follow-up) is set up to actually capture and use what comes in.
Reading your score
0–4 means the fundamentals aren't in place yet — start with account setup and response time, since those affect everything downstream. 5–8 is a solid foundation with specific gaps. 9–12 means automation now mostly compounds what's already working well.
Fixing the biggest gaps first
Account-type and message-setting checks matter most because nothing else works without them. After that, response time and FAQ coverage tend to be the highest-leverage fixes — most of the guides linked below cover exactly one of these gaps in depth.
Before you ask
What does this audit actually check?
Twelve items covering account eligibility, engagement basics like bio and highlights, and back-end setup like FAQ coverage and lead destination.
Is a low score a bad sign?
It's a starting point, not a verdict — most accounts score in the middle range and improve quickly by fixing the highest-leverage gaps first.
How do I fix the gaps it finds?
Each unchecked item shows a one-line fix directly in the tool, and the guides linked below cover the larger fixes (like FAQ automation or a follow-up sequence) in full detail.
Fix the gaps, then automate the rest
ZapUp closes the biggest gaps this audit finds — FAQ coverage, response time, and follow-up.