Six ways to put your Instagram on autopilot
Comments, DMs, stories, giveaways and checkout — each use case below is shown exactly as your customers would see it.
A comment says “PRICE” — the sale starts in DMs
Set trigger words on any post, reel or ad. The instant someone comments, the agent opens a private conversation, shares the answer and walks them to checkout.
- Works on posts, reels & click-to-IG ads
- Every commenter captured as a lead
- Follow-up questions answered, not ignored
yourbrand
Typically replies in seconds ⚡
Comment on your reel: “PRICE 😍”
⚡ Comment answered in 2s · lead tagged
Story replies become bookings, not backlog
Every story mention and reply gets an instant, on-brand response — including the 2 AM ones. Questions get answers; interest gets converted.
- Replies to mentions & story reactions
- Books tables, slots and visits in-chat
- Your brand voice, not canned text
yourbrand
Typically replies in seconds ⚡
Reply to your story
⚡ Story reply → booking confirmed
Real questions don't break the automation
Flow builders die the moment someone asks something unexpected. ZapUp's agent answers from your catalog and docs — shipping, fabric, sizes, policies — like your best salesperson would.
- Trained on your catalog & FAQs
- Handles multi-part questions in one reply
- No flowchart to build or maintain
yourbrand
Typically replies in seconds ⚡
DM
⚡ No flow chart. The AI just knows.
Capture emails & numbers without a single form
The agent collects contact details conversationally — mid-chat, when interest is highest — and syncs every lead to your CRM with source and intent attached.
- 2–3x the completion rate of forms
- Auto-tagged by campaign & intent
- Synced to your CRM instantly
yourbrand
Typically replies in seconds ⚡
DM after your ad
⚡ Email captured → CRM · no forms
Run a giveaway without drowning in DMs
Entries via comment keyword, instant confirmations, rules on autopilot and every entrant captured as a marketable lead — whether it's a contest or a product drop.
- Handles thousands of entries per hour
- Waitlists & restock pings built in
- Every entrant becomes a contact
yourbrand
Typically replies in seconds ⚡
Comment: “WIN 🎉”
⚡ 2,400 entries handled · zero manual DMs
Close the sale where the payment lives
Instagram starts the conversation; WhatsApp finishes it. Hot buyers get moved to WhatsApp in one tap for UPI payment, order tracking and delivery updates — one customer memory across both.
- One-tap jump from DM to WhatsApp
- UPI & COD checkout in chat
- Shared context — no repeated questions
yourbrand
Typically replies in seconds ⚡
DM
⚡ Checkout moved to WhatsApp · paid ✓
Build it your way — or let Zenie build it
Every use case above can be assembled visually, or generated for you in minutes.
Design Instagram DM flows visually
A no-code canvas built for Instagram: drag in comment and story-reply triggers, DM replies, buttons, delays and lead-capture steps — then publish in one click.
Describe it. Zenie builds it.
Tell Zenie what your business does and what you want to automate — it generates the whole chatbot: triggers, replies, keywords and capture steps. You review, tweak and launch.
Built different from flow builders
Intent, not branches
Flowcharts break on unexpected questions. Agents understand what the customer means and answer from your knowledge base.
WhatsApp-first commerce
UPI payments, COD confirmations and order tracking — the checkout half that Instagram-only tools leave on the table.
Compliant & human-backed
Official Meta APIs as a Meta Business Partner, with instant human handoff carrying full conversation context.
Common questions
Is Instagram DM automation allowed?+
Yes — when it runs on Meta's official Instagram messaging APIs, as ZapUp does. ZapUp is a Meta Business Partner, and automations operate within Instagram's platform policies, including the rule that users must message or comment first.
Can it reply to comments automatically?+
Yes. You can trigger public comment replies, private DMs, or both from keywords on any post, reel or ad — and the agent continues the conversation after the first reply.
Will the replies sound robotic?+
No — the agent trains on your brand voice, catalog and FAQs, and handles unexpected questions naturally instead of falling back to “Sorry, I didn't understand.”
How is this different from flow-builder tools like ManyChat?+
ZapUp gives you both worlds: a drag-and-drop builder for structured Instagram DM flows, plus AI agents that handle everything off-script from your knowledge base — and Zenie can generate the entire chatbot from a plain-language description. Hot buyers can also be handed to WhatsApp for UPI/COD checkout, which matters if your revenue runs on WhatsApp.