ZapUp
Solutions · Lead qualification

Qualify every lead in under a minute

Agents score inbound enquiries against your ideal customer profile, ask the questions a rep would, and route hot leads to the right person with full context.

Trigger

New enquiry

Ad · portal · DM · form

AI agent

Ask & score

ICP criteria

Your data

Check CRM

Existing contact?

Action

Route

Hot · warm · nurture

Human

Rep takes over

Score + transcript

How the agent runs it

Lead qualification

Agents score inbound enquiries against your ideal customer profile, ask the questions a rep would, and route hot leads to the right person with full context.

Scoring against your ICP

Budget, timeline, location, intent — the criteria are yours; the agent asks naturally and scores consistently.

Routing rules

Hot leads go to a named rep, territory or team; the rest stay in a nurture journey until they are ready.

Context on handoff

The rep sees the whole conversation, the score and the reasons — no re-asking, no cold opener.

Trigger

New enquiry

AI agent

Ask & score

Your data

Check CRM

Action

Route

Human

Rep takes over

Channels

Runs on every connected channel

Integrations

Reads from and writes to

HubSpotSalesforceZoho CRMGoogle SheetsWebhooksAll integrations →
Outcome metrics

What the dashboard reports for lead qualification

Speed to first reply

Median time from enquiry to first meaningful answer.

Qualification rate

Share of enquiries scored and routed without a human.

Qualified-to-meeting

How many routed leads reach a booked call or visit.

Lead qualification questions

How is the qualification criteria defined?+

In plain language inside the agent definition, plus optional structured fields synced to the CRM. Criteria can differ per campaign, product line or region.

What if the agent is unsure?+

It hands off. Confidence thresholds and human-in-the-loop approvals are configurable per flow, so an uncertain score never becomes a wrong route.

Does it replace the sales team?+

It replaces the first five minutes of every conversation so the team spends its time on the leads that are ready.

Lead qualification, run by agents.

See it on your channel, with your data.

Book a demo