One rollout. Every outlet live.
For multi-outlet brands, franchisors and multi-brand groups: per-outlet agents and handoff, central reporting and brand-voice control, rolled out in waves from one control plane.
Template agent
Outlet config
Wave rollout
Outlet inbox
Control plane
Template agent
Outlet config
Wave rollout
Outlet inbox
Control plane
Central control, local conversations
One rollout, every outlet live
Outlets are onboarded in waves from a template agent — same brand voice, local availability, local handoff.
Central reporting
Roll-up and per-outlet metrics in one control plane: reply time, bookings, resolution, revenue by channel.
Brand-voice control
Head office owns the agent definition, templates and guardrails; outlets own their hours, staff and inventory.
Per-outlet handoff
Conversations escalate to the outlet's own team inbox, with head-office visibility and override.
SSO, RBAC and audit
Roles per outlet, region and brand; every change logged.
Per-outlet pricing
A setup and platform fee, then a monthly fee per outlet with a network minimum — quoted for the network. Outlets can be added at any time.
Pilot outlets first, then waves
A network deployment starts with a pilot group of outlets against defined metrics, then rolls out in waves sized to the support the outlets need.
Pilot group
Five to ten outlets across regions and formats, 30 days, weekly reviews.
Waves
Remaining outlets onboarded in waves; each wave gets a configuration checklist, test conversations and a go-live review.
Steady state
Monthly optimisation across the network; per-outlet coaching where metrics lag.
Pilot outlets
Metrics review
Wave 1
Wave n
Optimise
Pilot outlets
Metrics review
Wave 1
Wave n
Optimise
Scope the network with a deployment lead
Outlets, channels, monthly enquiries and the systems to connect are enough to plan a pilot group and quote per-outlet pricing.
Network questions
Does each outlet need its own WhatsApp number?+
Either model works: one central number with outlet routing, or a number per outlet under one control plane. Most franchisors run per-outlet numbers with central templates.
How does a new outlet go live?+
From the template agent: the outlet's hours, staff, inventory source and inbox are configured, tested and released in the next rollout wave.
Can franchisees see each other's data?+
No. RBAC scopes every user to their outlet, region or brand; head office sees the roll-up.
Who operates it?+
ZapUp's deployment team runs the rollout program and monthly optimisation; head office and outlets work in the inbox and dashboards.