Welcome to ZapUp. We understand that privacy online is important to users of our Site, especially when conducting business.This statement governs our privacy policies with respect to those users of the Site (`Visitors`) who visit without transacting business and Visitors who register to transact business on the Site and make use of the various services offered by This APP (collectively, `Services`) (`Authorized Customers`).


Personally Identifiable Information

Refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, email addres, IP address, location and browser . Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.

What Personally Identifiable Information is collected?

We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Authorized Customers: the name, address, phone number, email addres, IP address, location and browser of Authorized Customers, the nature and size of the business, and the nature and size of the advertising inventory that the Authorized Customer intends to purchase.

Google API Limited Use Disclosure

Our application integrates with Google Workspace APIs to enhance user functionality. We confirm that any user data obtained through these APIs is used solely to provide or improve user-facing features that are clearly visible within our app’s user interface. We do not use this data to develop, improve, or train generalized AI or machine learning models.

Our use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy,including the Limited Use requirements.

We also comply with the following policies as applicable:

What organizations are collecting the information?

In addition to our direct collection of information, our third party service vendors (such as credit card companies, clearinghouses and banks) who may provide such services as credit, insurance, and escrow services may collect this information from our Visitors and Authorized Customers. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Authorized Customers. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.

How does the Site use Personally Identifiable Information?

We use Personally Identifiable Information to customize the Site, to make appropriate service offerings, and to fulfill buying and selling requests on the Site. We may email Visitors and Authorized Customers about research or purchase and selling opportunities on the Site or information related to the subject matter of the Site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information.

With whom the information may be shared?

Personally Identifiable Information about Authorized Customers may be shared with other Authorized Customers who wish to evaluate potential transactions with other Authorized Customers. We may share aggregated information about our Visitors, including the demographics of our Visitors and Authorized Customers, with third party vendors.

How is Personally Identifiable Information stored?

Personally Identifiable Information collected by This APP is securely stored and is not accessible to third parties or employees of This APP except for use as indicated above.

What choices are available to Visitors regarding collection, use and distribution of the information?

Visitors and Authorized Customers may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us.

Are Cookies Used on the Site?

Cookies are used for a variety of reasons. We use Cookies to obtain information about the preferences of our Visitors and the services they select. We also use Cookies for security purposes to protect our Authorized Customers. For example, if an Authorized Customer is logged on and the site is unused, we will automatically log the Authorized Customer off.

How does This APP use login information?

This APP uses login information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Site, track a user`s movement and use, and gather broad demographic information.

What partners or service providers have access to Personally Identifiable Information from Visitors and/or Authorized Customers on the Site?

This APP has entered into and will continue to enter into partnerships and other affiliations with a number of vendors.Such vendors may have access to certain Personally Identifiable Information on a need to know basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. Disclosure of Personally Identifiable Information to comply with law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Authorized Customers.

How does the Site keep Personally Identifiable Information secure?

All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Authorized Customers is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet and we do not store them. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.

How can Visitors correct any inaccuracies in Personally Identifiable Information?

Visitors and Authorized Customers may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by emailing us.

Can a Visitor delete or deactivate Personally Identifiable Information collected by the Site?

We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site`s database by contacting . However, because of backups and records of deletions, it may be impossible to delete a Visitor`s entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.

Contact details to delete or deactivate Personally Identifiable Information:

  • Email : support@zapup.marketing
  • Address : 3nd Floor, Shanta Building, 301, 18th June Rd, opposite Broadway Book Center, St. Inez, Santa Inez, 91Springboard, Panaji, Goa 403001
  • Support Desk :

What happens if the Privacy Policy Changes?

We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Site. However, if we are changing our privacy policy in a manner that might cause disclosure of Personally Identifiable Information that a Visitor or Authorized Customer has previously requested not be disclosed, we will contact such Visitor or Authorized Customer to allow such Visitor or Authorized Customer to prevent such disclosure.

Shopify App Privacy & Data Practices

This section explains how ZapUp collects, processes, and stores information when merchants install and use the ZapUp Shopify application.

ZapUp is a messaging automation and customer engagement platform that helps Shopify merchants send WhatsApp notifications, abandoned cart reminders, and customer engagement messages.

ZapUp acts primarily as a data processor on behalf of merchants when handling customer information.

1. Information Collected Through Shopify APIs and App

When a merchant installs the ZapUp Shopify app, ZapUp may access limited store data through Shopify APIs and webhooks in order to provide its services.

This may include:

Store Information

  • Store name
  • Store domain (myshopify.com URL)
  • Shopify store ID
  • Store timezone and configuration settings

Order Event Data (via Webhooks)

ZapUp receives real-time order events from Shopify via webhooks. These events may include:

  • Order creation events
  • Order updates or edits
  • Fulfillment updates
  • Abandoned checkout events (if enabled)

The data received may include:

  • Order ID
  • Order value and currency
  • Product details related to the order
  • Customer name
  • Customer phone number or contact details

ZapUp does not request or import full historical order data from Shopify. Instead, ZapUp processes real-time event data required to trigger messaging workflows, such as order notifications or abandoned cart reminders.

ZapUp only accesses the minimum data necessary to operate its services.

2. Information Collected Directly From Merchants

ZapUp may collect information directly from merchants when they create and use an account on the platform.

This may include:

  • Merchant name
  • Email address
  • Phone number
  • Business or company information
  • WhatsApp Business account information
  • Messaging templates and automation settings
  • Campaign configuration and workflow data

ZapUp may also collect technical usage information, such as:

  • Application logs
  • Message delivery logs
  • Platform usage activity
  • Error reports and performance metrics

This information helps ZapUp operate the service and maintain platform reliability.

3. Information Processed From Merchants’ Customers

When merchants use ZapUp to communicate with their customers, ZapUp processes certain customer data on behalf of the merchant.

This may include:

  • Customer name
  • Phone number
  • Email address
  • Order details relevant to messaging notifications
  • Messaging interaction data

ZapUp processes this information solely for the purpose of delivering merchant-initiated communications, including:

  • WhatsApp order notifications
  • Abandoned cart reminders
  • Customer support messaging
  • Promotional or marketing campaigns configured by the merchant

ZapUp does not sell or share customer data for third-party advertising purposes.

4. How ZapUp Uses Collected Information

ZapUp uses collected data strictly to provide and improve the platform’s services. This includes:

  • Delivering automated messaging workflows
  • Sending order notifications and updates
  • Enabling abandoned cart recovery
  • Providing campaign analytics and reporting
  • Maintaining system reliability and security
  • Preventing abuse or unauthorized access
  • Providing merchant support

ZapUp does not use merchant or customer data for independent marketing or resale.

5. Data Retention

ZapUp retains data only for as long as necessary to provide its services.

Retention periods may include:

  • Messaging logs and campaign data retained for reporting and operational purposes
  • Merchant account information retained while the account remains active
  • Shopify store event data retained only as required for automation workflows

When a merchant uninstalls the ZapUp app from Shopify, ZapUp will remove or anonymize Shopify store data within a reasonable period, unless retention is required for legal or compliance purposes.

Merchants may request data deletion by contacting ZapUp support.

6. Shopify Data Deletion & GDPR Webhooks

ZapUp complies with Shopify’s mandatory data protection webhooks, including:

  • Customers data request webhook
  • Customers data erasure webhook
  • Shop data erasure webhook

When ZapUp receives such requests from Shopify, we will process them in accordance with Shopify’s data protection requirements and applicable privacy laws.

7. International Data Transfers

ZapUp may process or store data using secure cloud infrastructure located outside the merchant’s country.

If personal data from regions such as the European Economic Area (EEA), United Kingdom, or other jurisdictions with data transfer restrictions is processed, ZapUp ensures appropriate safeguards are in place.

These safeguards may include:

  • Standard contractual clauses
  • Secure cloud infrastructure
  • Encryption and access controls

ZapUp takes reasonable measures to protect personal data against unauthorized access, disclosure, or misuse.

8. Data Rights of Individuals

Depending on applicable privacy laws, individuals may have certain rights regarding their personal data, including:

  • The right to access their data
  • The right to correct inaccurate data
  • The right to request deletion
  • The right to restrict certain processing
  • The right to data portability

Requests related to customer data should typically be directed to the merchant who collected the data. ZapUp will assist merchants in fulfilling such requests where required.

9. Marketing Communications

ZapUp provides tools that merchants may use to send marketing messages to their customers.

Merchants are responsible for ensuring that:

  • Customers have provided appropriate consent to receive marketing communications where required by law
  • Customers are able to opt out of marketing messages
  • Messaging complies with applicable marketing and privacy regulations

ZapUp provides technical tools that help merchants manage messaging preferences and opt-out mechanisms where supported.

10. Contact Information

If you have questions about ZapUp’s Shopify data practices or this privacy policy, you may contact us at:

Company: ZapUp (Perky Digital Pvt. Ltd.)
Email: privacy@zapup.com/support@zapup.marketing
Contact deatils to delete or deactivate Personally Identifiable Information:

Support Desk :

Email : support@zapup.marketing

Address : 3nd Floor, Shanta Building, 301, 18th June Rd, opposite Broadway Book Center, St. Inez, Santa Inez, 91Springboard, Panaji, Goa 403001

We will respond to privacy-related inquiries within a 3-5 business days timeframe.