Product FAQ Templates for Instagram DMs (Sizing, Shipping, Returns)
Before switching automation on, know what to train it on: the questions every online store gets, with answer templates ready to adapt.
Quick answer
E-commerce product FAQ templates cover the standard question set every store gets — sizing and fit, shipping times, returns and exchanges, order tracking, and payment options — with clearly marked placeholders, plus a note on which answers (stock, order status) must pull live data instead of a static template.
The full FAQ bank, by category
See the complete answer bank and connect it directly to your catalog.
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Typically replies in seconds ⚡
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⚡ Two questions, one answer
Sizing, materials, and care templates
- “Our [item] runs true to size — check the size chart here: [link].”
- “Made from [material] — [care instruction] to keep it looking its best.”
- “Custom sizing available for [category] — just share your measurements.”
Shipping, returns, and payment templates
- “Standard shipping takes [X] days; express takes [Y].”
- “Returns accepted within [X] days, unused and in original packaging.”
- “We accept UPI, cards, and COD on eligible orders.”
Which answers must be live, not static
Stock availability and order status should always pull from real data — a static “yes, in stock” template goes wrong the moment inventory actually changes, which is often.
Training your agent on this bank
These templates work as a starting point for training — swap in your actual policies and connect stock and order-status questions to your live catalog so the automated answers stay accurate over time.
Before you ask
What FAQ templates should an online store train its agent on?
Sizing, materials and care, shipping times, returns and exchanges, order tracking, and payment options cover the large majority of repeat questions.
Which answers need to be live instead of pre-written?
Stock availability and order status — anything that changes in real time shouldn't rely on a static template.
Do these work for bulk or custom orders too?
The same structure adapts — swap in bulk-order minimums or custom-sizing specifics as their own template entries.
Train your agent on the questions you already know are coming
ZapUp connects these answers to your live catalog, so they never go stale.