From enquiry to check-in, on WhatsApp
Quote instantly, take direct bookings with payment links, upsell before arrival and collect reviews after checkout — without OTA commissions eating your margin.
Replied in 2 seconds · no human involved
“Direct WhatsApp bookings now outsell two OTAs — with zero commission paid.”
What your agent handles
Instant quotes & itineraries
Room rates, packages and travel itineraries answered in seconds, any hour.
Your Business
online · AI agent
Today, 2:04 AM
Quoted in 5 seconds
Direct bookings, zero commission
Guests confirm with a payment link in chat — bookings that skip the OTA cut.
Your Business
online · AI agent
Today, 2:04 AM
Direct booking · zero OTA commission
Pre-arrival concierge & upsells
Airport pickups, early check-ins and room upgrades offered before guests land.
Your Business
online · AI agent
Today, 2:04 AM
Pre-arrival upsell accepted
Reviews & rebooking
Post-stay review requests and return-visit offers, sent at exactly the right moment.
Your Business
online · AI agent
Today, 2:04 AM
Review + rebooking offer sent
Instagram works the same way for hotels & travel
Comments, DMs and story replies get the same instant, on-brand agent as WhatsApp — trained once on your business, live on both channels.
Instagram enquiries quoted in DM
Reel and post comments about rates get an instant, accurate quote in DM.
Story replies about availability
“dates open?” gets answered with real-time rates, no back-and-forth.
Direct bookings from the DM
Guests confirm and pay from Instagram — no OTA link, no commission.
yourbusiness
Typically replies in seconds ⚡
Comment: “rates for this weekend?”
⚡ Comment → quoted instantly
WhatsApp and Instagram, one inbox for your team
Every hotels & travel conversation lands in the same chatbox, whichever channel it starts on. Your team can take over either thread — in parallel, with full history — without switching apps.
Your Business
Sea-view room for 2, this weekend?
yourbusiness
Deluxe sea-view: ₹6,500/night 🌊 Want me to hold it?
🤝 Neha took over — Instagram thread history included
Launch one of these today
Ready-made playbooks — pick one, connect a channel, go live.
Live for hotels & travel in three steps
Book a demo
Scoped on your channels and volume.
Connect your channels
WhatsApp and Instagram — a few clicks each.
Launch the playbook
The hotels & travel playbook, trained on your business.
Quick answer
Instagram DM automation for hotels connects the AI agent to your booking system through its API or webhooks — the same way a CRM or store connects — so a guest asking about dates in a DM, a story reply or a comment gets live availability and a verified rate, not a scripted answer. The agent quotes, sends a payment link and confirms the booking in the thread, then continues the conversation on WhatsApp for pre-arrival questions. Any PMS or booking engine with an API or webhook feed can be connected; there is no pre-built connector you have to wait for.
Why a PMS connection is the difference between a bot and a booking
Most hotel Instagram bots answer with a link: “check availability on our website”. The guest was already on Instagram at 11 PM asking about a long weekend; a link is where the conversation ends. A connected agent answers the actual question — “the deluxe sea-view is available 14–16 Nov at ₹9,800 a night, breakfast included; want me to hold it?” — because it is reading your booking system, not a script.
That connection runs over the API or webhooks your PMS exposes. Systems such as Cloudbeds, Mews, Opera and SiteMinder publish APIs; ZapUp connects to them during setup the same way it connects Shopify or a CRM. Rates, availability and booking write-back come from the system your revenue manager already trusts, so the agent never quotes a price the front desk would have to walk back.
Comment-to-DM and story replies, answered as bookings
A reel of the pool at sunset gets forty comments asking for the price. A story of the breakfast spread gets replies asking about weekend dates. Click-to-Instagram ads land as DMs at every hour. The agent replies to each comment, opens a DM with the rate and a prompt for dates, answers the story reply with availability, and moves to WhatsApp once the guest shares a number — so the same conversation carries from discovery to check-in.
- 1
Comment or story reply comes in
“Price?”, “Available for Diwali?”, “Do you allow pets?” — from a reel, a story or an ad.
- 2
Agent answers with live data
Rate for the dates asked, room types, inclusions and policies from the PMS and your knowledge base.
- 3
Guest books in the thread
Payment link for the advance or full amount; confirmation and voucher sent on success.
- 4
Conversation moves to WhatsApp
Pre-arrival questions, airport pickup, early check-in, upsells — one memory across both channels.
- 5
Exceptions go to the front desk
Group bookings, special requests and complaints escalate with the full thread attached.
From enquiry to direct booking, without the OTA commission
Every booking the agent closes in chat is a direct booking. The enquiry can start on Instagram, WhatsApp, Telegram or your website and end in a payment link; the guest never has to leave the conversation for a booking engine. For resorts and boutique properties where a large share of demand already arrives through Instagram, that is the difference between paying a commission on a guest you found yourself and keeping the margin.
Pre-arrival concierge, upsells and reviews
- Directions, check-in time, airport transfer and what-to-pack answered automatically in the days before arrival
- Room upgrades, spa slots, dinner reservations and late check-out offered at the right moment from your rate card
- Post-stay review request timed to check-out, and a return-visit nudge for the next season
Setting up Instagram and your booking system
- 1
Connect the Instagram Business account
On the official Instagram Messaging API as a Meta Business Partner — DMs, comments, story replies and ad responses.
- 2
Connect the booking system
Through the API or webhooks of your PMS or booking engine, for live rates, availability and booking write-back.
- 3
Load rates, policies and knowledge
Room types, inclusions, cancellation policy, pet policy, transfers — the agent answers only from these.
- 4
Set guardrails and handoff
What the agent may commit to, when it escalates, and which team member gets which conversations.
- 5
Go live — self-managed or Managed Deployment
Run it on the platform yourself, or have the deployment team build, connect and pilot it against agreed metrics.
WhatsApp message templates for hotels
Availability reply
Booking confirmation
Pre-arrival
Upsell
Review request
Hotels & Travel: your questions answered
Does Instagram DM automation for hotels connect to our PMS?
Yes, through the API or webhooks your PMS or booking engine exposes — the same mechanism ZapUp uses to connect a CRM or store. Systems such as Cloudbeds, Mews, Opera and SiteMinder can be connected this way to quote live rates and availability and write bookings back.
Can a guest book a room directly through Instagram DM?
Yes. The agent quotes from your connected inventory, answers questions on dates, rates and policies, and sends a payment link in the same thread. The booking is confirmed once payment succeeds.
Is this compliant with Instagram’s rules?
Yes. Conversations run on the official Instagram Messaging API as a Meta Business Partner, within the same 24-hour messaging window and template rules that apply to WhatsApp.
Does the same agent also run on WhatsApp?
Yes. A conversation can start on Instagram and continue on WhatsApp — one agent, one memory, no repeated questions. Telegram and LINE work the same way for international guests.
What about hotel groups with several properties?
Groups run on the Network tier: each property gets its own agent, rates and inbox inside one control plane, with central reporting and brand-voice control.
What does it cost?
Quoted per property or group — a one-time setup and platform fee plus a monthly fee based on conversation volume, channels and seats. Write to sales@zapup.marketing or book a demo.
Before you ask
Will automation get my account blocked?
No. ZapUp is a Meta Business Partner and runs on the official WhatsApp Business API and Instagram messaging APIs — the routes Meta built for businesses. Everything stays inside the platforms' rules.
Will it sound like a robot?
It sounds like you. The agent trains on your catalog, FAQs and tone — casual, formal, Hinglish, emojis — and you approve the voice before anything goes live.
Do I need technical skills to set this up?
None. Connect your WhatsApp and Instagram in a few clicks, upload your catalog or docs, and the agent trains in minutes. Most teams go live the same day.