Every product question answered, every cart followed up
Drops, launches and festival campaigns push thousands of DMs at once. The agent answers from the catalog, checks stock, recovers abandoned carts and takes the order in chat, with a human inbox for the exceptions.
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Where d2c & e-commerce loses conversations today
Launch-day DM floods
A drop or a reel creates more conversations than the team can read. Unanswered means unsold.
Carts abandoned at the objection
Size, delivery date, returns policy — the question that was never answered is the sale that was never made.
Support tickets that are really order lookups
Where is my order dominates support volume and belongs to a system, not a person.
The flows that run d2c & e-commerce
Catalog → order in chat
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Abandoned cart recovery
Cart abandoned
Store event
Objection handled
Returns, fit, timing
Offer or reminder
Opted-in template
Order placed
Attributed
Cart abandoned
Store event
Objection handled
Returns, fit, timing
Offer or reminder
Opted-in template
Order placed
Attributed
Runs where you decide
One platform, three ways to run it. Every plan is deployed with the full funnel built — Meta and Google ad entry points, lead qualification, conversion, follow-ups and retention — on the same agents, inbox and analytics. The difference is who operates it day to day.
Teams with an owner for the channel
Self-managed
Build agents and flows in the visual builder, connect your data, launch and iterate on the platform yourself.
See plans →Companies that want it live without hiring for it
Managed Deployment
ZapUp's deployment team scopes, builds, trains, connects data and optimises monthly on the same platform every customer uses.
How it works →Multi-outlet, multi-brand, franchisors
Network
One rollout program, every outlet live with its own agent, central reporting and brand-voice control from a control plane.
For networks →| Self-managed | Managed Deployment | Network | |
|---|---|---|---|
| Who builds the funnel | Deployment team builds it; your team iterates in the visual builder | ZapUp deployment team, end to end | ZapUp deployment team, templated per outlet |
| Data connections | Self-serve integrations, API | Configured and tested for you | Central + per-outlet sources |
| Go-live | Same day for standard flows | 30-day pilot with defined metrics | Rollout program in waves |
| Optimisation | Your analytics, your changes | Monthly review and changes | Network-wide and per-outlet |
| Reporting | Workspace analytics | Deployment reports + SLA | Control plane, per-outlet and roll-up |
| Support | Standard / priority | Named deployment lead | Named lead + rollout program |
In d2c & e-commerce: Most brands start self-managed with the store connected and add Instagram, Telegram or a second brand in the same workspace as volume grows.
D2C & e-commerce questions
Does it connect to Shopify?+
Yes — catalog, stock, orders and cart events. Other stores connect through the API or webhooks.
Can customers pay inside the conversation?+
Yes, through WhatsApp Payments or a Razorpay link, with the order written back to the store.
How does it handle Instagram comments?+
Comment triggers reply publicly and open a DM, and the DM continues on WhatsApp once the number is known.