Every product question answered, every cart followed up
Drops, launches and festival campaigns push thousands of DMs at once. The agent answers from the catalog, checks stock, recovers abandoned carts and takes the order in chat, with a human inbox for the exceptions.
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Where d2c & e-commerce loses conversations today
Launch-day DM floods
A drop or a reel creates more conversations than the team can read. Unanswered means unsold.
Carts abandoned at the objection
Size, delivery date, returns policy — the question that was never answered is the sale that was never made.
Support tickets that are really order lookups
Where is my order dominates support volume and belongs to a system, not a person.
The flows that run d2c & e-commerce
Catalog → order in chat
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Product question
DM · comment · WhatsApp
Answer & recommend
Size, colour, delivery
Catalog & stock
Shopify
Payment in chat
Razorpay · WhatsApp Pay
Order status updates
Automatic
Abandoned cart recovery
Cart abandoned
Store event
Objection handled
Returns, fit, timing
Offer or reminder
Opted-in template
Order placed
Attributed
Cart abandoned
Store event
Objection handled
Returns, fit, timing
Offer or reminder
Opted-in template
Order placed
Attributed
Runs where you decide
One platform, three ways to run it. Every plan is deployed with the full funnel built — Meta and Google ad entry points, lead qualification, conversion, follow-ups and retention — on the same agents, inbox and analytics. The difference is who operates it day to day.
Teams with an owner for the channel
Self-managed
Build agents and flows in the visual builder, connect your data, launch and iterate on the platform yourself.
See plans →Companies that want it live without hiring for it
Managed Deployment
ZapUp's deployment team scopes, builds, trains, connects data and optimises monthly on the same platform every customer uses.
How it works →Multi-outlet, multi-brand, franchisors
Network
One rollout program, every outlet live with its own agent, central reporting and brand-voice control from a control plane.
For networks →| Self-managed | Managed Deployment | Network | |
|---|---|---|---|
| Who builds the funnel | Deployment team builds it; your team iterates in the visual builder | ZapUp deployment team, end to end | ZapUp deployment team, templated per outlet |
| Data connections | Self-serve integrations, API | Configured and tested for you | Central + per-outlet sources |
| Go-live | Same day for standard flows | 30-day pilot with defined metrics | Rollout program in waves |
| Optimisation | Your analytics, your changes | Monthly review and changes | Network-wide and per-outlet |
| Reporting | Workspace analytics | Deployment reports + SLA | Control plane, per-outlet and roll-up |
| Support | Standard / priority | Named deployment lead | Named lead + rollout program |
In d2c & e-commerce: Most brands start self-managed with the store connected and add Instagram, Telegram or a second brand in the same workspace as volume grows.
What a WhatsApp ecommerce store actually is
A WhatsApp ecommerce store is not a second website. It is your existing catalog, stock and checkout made available inside the chat your customers already open — a product question answered from the catalog, a size confirmed, a payment link sent, an order placed and tracked without leaving WhatsApp. The website stays for discovery and search; WhatsApp becomes where the conversion happens, especially for the customer who found you on Instagram and has one question before buying.
From Instagram comment to WhatsApp order
- 1
Comment on a launch post or reel
“Price?”, “Is this available in M?”, “Do you ship to Pune?” — the agent replies publicly and opens a DM.
- 2
Answered from the catalog
Price, sizes, colours, delivery estimate and returns policy, live from Shopify.
- 3
Continues on WhatsApp
Once the customer shares a number, the thread moves to WhatsApp with the same memory.
- 4
Order placed in chat
WhatsApp Payments or a Razorpay link; the order is written back to the store.
- 5
Tracked and followed up
Dispatch and delivery updates automatically; a repeat-purchase nudge when the data says it is time.
WhatsApp Business App vs the Business API for a D2C brand
Brands outgrow the free WhatsApp Business App the week a launch lands: one phone, manual replies, a 256-contact broadcast cap and no way to connect the store. The Business API is what a D2C brand needs — automated replies from the catalog, approved templates for cart nudges and drops, a shared inbox for the support team, Shopify and CRM integration, and a verified profile. ZapUp provisions the API as a Meta Business Partner and runs the agent on top of it.
Metrics D2C teams track
- Reply rate and reply-to-order on broadcasts and drops
- Abandoned-cart recovery revenue, attributed to the nudge that closed it
- Resolved-without-a-human share on order-status and returns questions
- Repeat-purchase rate from retention journeys
- Revenue by channel — WhatsApp, Instagram, Telegram, LINE
Connecting your store
- Shopify — catalog, stock, orders and cart events, native
- Other platforms — through Zapier, webhooks or the REST API
- Payments — WhatsApp Payments or a Razorpay link, written back to the order
- CRM — HubSpot, Salesforce or Zoho for customer records and segments
D2C & e-commerce questions
Does it connect to Shopify?+
Yes — catalog, stock, orders and cart events. Other stores connect through the API or webhooks.
Can customers pay inside the conversation?+
Yes, through WhatsApp Payments or a Razorpay link, with the order written back to the store.
How does it handle Instagram comments?+
Comment triggers reply publicly and open a DM, and the DM continues on WhatsApp once the number is known.
Do we need the WhatsApp Business API, or is the free WhatsApp Business App enough?+
The free app works for manual, low-volume messaging. Automation, a shared inbox, broadcasts to approved lists and store integrations require the WhatsApp Business API, which is what the platform runs on and provisions for you.
Does it work with WooCommerce or another platform besides Shopify?+
Shopify connects natively — catalog, stock, orders and cart events. Other stores and payment providers connect through Zapier, webhooks or the REST API.