Enquiry to booking, on the channel travellers already use
Travel enquiries arrive in bursts, at night, in half-sentences — dates, pax, a screenshot of a reel. The agent qualifies each one, quotes from live inventory, follows up on every quiet quote and takes payment, so the sales desk works the bookings that are ready to close.
Package enquiry
WhatsApp · Instagram · web
Qualify
Dates, pax, budget, origin
Live inventory
Booking system · sheet
Quote + follow-ups
Day 1 · 3 · 7
Payment link
Booking confirmed
Package enquiry
WhatsApp · Instagram · web
Qualify
Dates, pax, budget, origin
Live inventory
Booking system · sheet
Quote + follow-ups
Day 1 · 3 · 7
Payment link
Booking confirmed
Where travel loses conversations today
Enquiry volume outpaces the desk
A campaign or a viral reel produces hundreds of enquiries in hours. Replies that take a day lose to the operator that replied in a minute.
Quotes go quiet
Most quotes are never followed up more than once. The traveller is comparing five options and the first to nudge usually wins.
Pre-arrival questions swamp operations
Pickup times, what to pack, visa documents, itinerary changes — repetitive, time-sensitive and currently answered by the same people who sell.
The flows that run travel
Enquiry → quote → booking
Package enquiry
WhatsApp · Instagram · web
Qualify
Dates, pax, budget, origin
Live inventory
Booking system · sheet
Quote + follow-ups
Day 1 · 3 · 7
Payment link
Booking confirmed
Package enquiry
WhatsApp · Instagram · web
Qualify
Dates, pax, budget, origin
Live inventory
Booking system · sheet
Quote + follow-ups
Day 1 · 3 · 7
Payment link
Booking confirmed
Pre-arrival support
Booking confirmed
PNR / voucher
Document checklist
Visa, ID, insurance
Traveller question
Any hour
Answer from itinerary
Your documents
Ops team
Changes & exceptions
Booking confirmed
PNR / voucher
Document checklist
Visa, ID, insurance
Traveller question
Any hour
Answer from itinerary
Your documents
Ops team
Changes & exceptions
Runs where you decide
One platform, three ways to run it. Every plan is deployed with the full funnel built — Meta and Google ad entry points, lead qualification, conversion, follow-ups and retention — on the same agents, inbox and analytics. The difference is who operates it day to day.
Teams with an owner for the channel
Self-managed
Build agents and flows in the visual builder, connect your data, launch and iterate on the platform yourself.
See plans →Companies that want it live without hiring for it
Managed Deployment
ZapUp's deployment team scopes, builds, trains, connects data and optimises monthly on the same platform every customer uses.
How it works →Multi-outlet, multi-brand, franchisors
Network
One rollout program, every outlet live with its own agent, central reporting and brand-voice control from a control plane.
For networks →| Self-managed | Managed Deployment | Network | |
|---|---|---|---|
| Who builds the funnel | Deployment team builds it; your team iterates in the visual builder | ZapUp deployment team, end to end | ZapUp deployment team, templated per outlet |
| Data connections | Self-serve integrations, API | Configured and tested for you | Central + per-outlet sources |
| Go-live | Same day for standard flows | 30-day pilot with defined metrics | Rollout program in waves |
| Optimisation | Your analytics, your changes | Monthly review and changes | Network-wide and per-outlet |
| Reporting | Workspace analytics | Deployment reports + SLA | Control plane, per-outlet and roll-up |
| Support | Standard / priority | Named deployment lead | Named lead + rollout program |
In travel: Travel businesses typically run self-managed with the booking system connected, or on Managed Deployment when there are multiple destinations, seasonal peaks and a sales desk to hand over to.
Instagram DMs to bookings, connected to the systems you already run
Travel demand arrives on Instagram — a reel of a houseboat, a story from a trek, a click on a Meta ad — and closes on WhatsApp. The agent handles both ends: it answers the comment or story reply with a rate and a prompt for dates, quotes from the booking system or inventory sheet, and carries the conversation to WhatsApp for the quote, the follow-ups and the payment link.
Booking systems connect through their API or webhooks — for hotels that means the PMS or booking engine (Cloudbeds, Mews, Opera, SiteMinder and similar publish APIs); for operators it is the inventory sheet, CRM or reservation tool already in use. Availability and prices are read live, so the agent never quotes a package that is sold out.
Setting it up for a travel business
- 1
Connect the channels
WhatsApp Business API, Instagram Messaging API, and Telegram or LINE for source markets that use them.
- 2
Connect inventory
Booking system, PMS, CRM or a sheet — via native integrations, Zapier, webhooks or the API.
- 3
Load packages, tariffs and policies
Inclusions, blackout dates, minimum pax, cancellation terms; the agent quotes only from these.
- 4
Define qualification and handoff
Dates, pax, budget and origin captured up front; group bookings, custom itineraries and complaints routed to the sales desk.
- 5
Pilot, then roll out
Thirty days on one destination or property against agreed metrics, then the rest — self-managed or through Managed Deployment.
Travel questions
Can the agent quote from our actual packages and availability?+
Yes. It reads packages, tariffs and availability from the booking system, a sheet or the API and quotes only what is real. Rules for margins, blackout dates and minimum pax are part of the agent definition.
How are payments and confirmations handled?+
The agent sends a payment link, confirms on success, issues the voucher or hands to ops, and starts the pre-arrival sequence automatically.
Does it work for OTAs with many suppliers?+
Yes. Multi-brand and multi-supplier setups run on the Network tier with a control plane, per-brand agents and central reporting.
Can hotels connect Instagram DM automation to the PMS?+
Yes. The agent connects to a PMS or booking engine through its API or webhooks — Cloudbeds, Mews, Opera, SiteMinder and similar systems — to quote live availability and rates in Instagram DMs and WhatsApp and write bookings back. See the hotels playbook for the full flow.
Does it handle Instagram comments and story replies for travel brands?+
Yes. A comment or story reply about a package or a property gets a public acknowledgement and a DM with the rate and a prompt for dates; the conversation moves to WhatsApp once the traveller shares a number.